Early this year, Indomie launched two tasty new products: Indomie Rawon Pedas Mercon - based on the spicy Indonesian rawon soup - and Indomie Goreng Kebuli, with its aromatic Middle Eastern spices.
Consumers responded positively to the authentic rawon noodle flavor with its playful spicy chili mercon and salted egg cracker topping. Equally, the Kebuli noodle product hit the mark with its associations with a favorite dish enjoyed during Ramadan. As an instant noodle brand leader in Indonesia for over 50 years, Indomie’s appeal, timing and relevance continue to inspire.